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Learn more about our In-store execution management tools
TOOLS
Overview
SYSTEM DESCRIPTION

The POP System

Designed to help consumer goods companies better direct, plan, manage, monitor and enhance their in-store execution

After a decade of building Web-based and mobile enterprise applications for the world's most successful companies in the consumer goods industry, we gained not only great technical ability but also a deep understanding of the typical challenges and business processes unique to your industry.

The POP System incorporates our extensive experience, the latest Web and mobile technologies, and best in class functionality and usability. It's a system suitable for small and large companies alike. It grows with you so to say. Ready for use in "standard mode" straight out of the box, yet fully configurable and able to meet the complex requirements of the most demanding organisations.

Most importantly, though, it's a system thoughtfully conceived for the people that contribute to the success of your in-store execution. Whether they are merchandisers, sales reps, supervisors, analysts, managers or directors, the system caters to their specific needs, allowing them to do their work more efficiently and effectively.

TOOLS FOR POINT-OF-PURCHASE SUPREMACY

INTEGRATED SUITE OF WEB-BASED AND MOBILE TOOLS

The end-to-end solution

The POP System consists of four user-facing tools and a central database. The tools share one proprietary service oriented architecture and work seamlessly together, providing you an end-to-end solution linking all your business processes from objective setting to planning, execution, monitoring, analysis and improvement.

TOOLS AT A GLANCE

Tools built for you:

Command Centre
Tool with which you define your objectives, coordinate activity in the field and gain access to all tools below.
POPplanning
Tool that enables you to segment your customers, create sales territories and routes, and plan your promotions.
POPexecution
Mobile applications that enable your field teams to receive instructions, access information and report back to you through their mobile phones. Three modules provide specialised business functionality:

- Sales module
- Merchandising module
- Promoter module

POPmonitor
Reporting and analysis tool that provides you near real-time frontline intelligence which tells you how your field teams perform against standards and targets and that highlights opportunities to win in-store.

Tools running in the background (operated by The POP Company):

POPdatabase
Foundation of the system. Hosts all your data.
POPDI
Integration tool that enables us to merge multiple disparate data sources and consolidate them in POPdatabase, enabling you to leverage all critical data related to your in-store execution within the POP System.
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CONTACT US
The POP Company Asia The POP Company China Skype
Singapore Shanghai, China thepopcompany
+65 6593 3708 +86 21 2221 7500