Tools & intelligence for point-of-purchase supremacy

Designed to deliver value quickly and efficiently, our solutions focus on advancing your customer management and retail execution capability

Each of the solutions described below comprises of innovative Web-based tools and mobile applications delivered to you by seasoned professionals who will help define and implement the right solution, train and support your users, and can provide ongoing analysis of data captured through the tools.

NO INFRASTRUCTURE. NO SOFTWARE. NO HASSLE.

To use our tools, you simply log in to your online account and start working. From wherever you are, whenever you need to. Our mobile applications run on regular mobile phones and can be installed and used within minutes. There's no need to invest in costly infrastructure or software, and you certainly don't need expensive IT specialists to keep things up-to-date and up-and-running. We take care of running the entire system for you, so you can focus on running your business.

And to that end, our solutions are able to meet the needs of the most demanding organisations. Yet, the same solutions also adhere to an important requirement of our own: simplicity. Because at the end of the day, it's our goal to make your life easier – not more complicated. It's why our Clients choose to work with our solutions and it's why we're confident you'll love working with them as well.

IN-STORE OBJECTIVES DEFINITION

The starting point for any successful retail execution effort

That is: making clear what needs to be achieved in-store. Specified by sales territory, channel, customer, category and SKU. When everyone understands the in-store objectives, and is clear about how they need to be prioritised, you have build a solid foundation for winning performance at the point-of-purchase!

Our consultants can help you define the sales fundamentals that drive your business and build a bespoke set of key performance indicators, standards and targets to manage and track your in-store performance against.

TRADE PROMOTION MANAGEMENT

Optimise your promotion planning and returns on investment

As you spend substantial amounts of time and money on in-store promotions, it's vital to make sure they bring you the expected boost in revenue and market share. Use our tools to better manage promotion execution and increase compliance and effectiveness. By giving you greater control and visibility into how and where your promotion dollars are spent, you can more effectively manage return on investment and increase your profitability.

FIELD COVERAGE PLANNING

Optimise operational efficiency and customer service through better defined sales territories and routes

Our map-based tools for sales territory definition and call route planning enable you to create and modify optimised territories and routes quickly and conveniently. So you can seize more sales opportunities by increasing your sales calls and in-store selling time without adding more resources to your field sales teams. And as your customer data and in-store performance information are fully integrated in these tools, you can be sure that each customer receives just the right level of service.

CUSTOMER MANAGEMENT

Maximise customer satisfaction and sales opportunities through knowledge-based service delivery

A key driver of effective customer management is knowledge-based service delivery. As effective management relies on shared information and inter-departmental coordination, it's crucial that all relevant people work off the same customer development plan. With our tools, you can ensure your account and field sales managers have the knowledge they need to engage in fact-based negotiations with customers and more successfully sell in your new product innovations, upcoming promotions, planograms and in-store execution plans.

Moreover, our easy-to-use issue management tool will allow your field teams to alert their supervisors or colleagues back in the office about issues in the field, obtain the necessary support and promptly sort out problems to improve and maintain customer satisfaction.

IN-STORE EXECUTION MANAGEMENT

Win in-store by enhancing your field teams' focus on sales fundamentals, ability to execute in-store and capacity to seize more sales opportunities

Today's highly dynamic retail environment requires smart field force automation tools to ensure the efficiency and effectiveness of your in-store execution. Be it sales, merchandising or promoter management, our tools allow you to better plan, manage and review all of your in-store activities.

Supporting your unique route-to-market model, the tools provide your field teams with timely, store-specific information and clear-cut instructions that greatly enhance your teams' ability to execute in-store and seize more sales opportunities.

IN-STORE AUDITING

Monitor your in-store performance – in real-time!

What gets measured can be managed and what gets managed gets done. That's what we see happening in companies that systematically monitor their in-store performance and take data-driven action to solve problems and seize opportunities to win. Third-party auditors can gather critical frontline intelligence so your sales reps don't have to. Whilst your reps stay focused on selling, auditors can provide you with an objective view of your in-store availability, visibility, pricing, promotions, communication and interaction with shoppers.

Our consultants can develop a bespoke auditing program for you and help you run it by providing the tools and know-how necessary to collect high quality data and report it in real-time.

REPORTING AND ANALYTICS

Enable knowledge-driven action by empowering everyone in your organisation with a unified view of your customers and how you perform in their stores against plan, standards and targets

Our reporting solution offers a highly configurable set of monitors and analyst reports that present your actual performance against in-store objectives, standards and targets. The easy-to-use monitors are designed to provide all people in your organisation with a standardised view of how you perform at the point-of-purchase. So you can ensure people see what they have to see. Nothing more, nothing less. The analyst reports offer full flexibility and analytical funtionality to those people that need to be able to create their own reports from scratch.